The initiative has been designed to bring board game fans closer to their local board game cafés across the UK.
Asmodee has announced a new initiative working with board games cafés across the UK – bringing games to the people. Working with over 60 board games cafés so far, this new venture spans the country, from Glasgow, Yorkshire, Swansea, Leicester, Worcester and Brighton to name a few.
Asmodee UK has over 40 years experience in the board game industry and is home to major titles such as Dobble, Catan, Bananagrams, Star Wars: Unlimited Trading Card Game and The Pokémon Trading Card Game.
The initiative has been designed to bring board game fans closer to their local board game cafés. It is all about encouraging them to visit, explore amazing games and find new favourites to enjoy or purchase and take home. For all those participating, the initiative is simply all about connecting, having fun and supporting local cafés.
Molly Bowles, assistant brand manager – Hobby & Independent, said: “We’ve developed our Board Game Café initiative with a goal of encouraging local communities to engage with board game cafés. By providing these cafés with tailored support for events and fantastic games, we aim to help foster deeper connections and create spaces where people can come together, build relationships and, most importantly, have fun. We’re excited for this initiative across the UK.”
All events will kick off in late February and run through March, and the wish it that they become a regular seasonal event so board game fans can see new releases, join quick play competitions, take part in games demonstrations and more.
The events will feature Asmodee’s key new releases such Azul Duel, Lord of the Rings Fellowship of the Rings: Trick Taking, Happy Mochi and Superstore 3000, with free gifts of exclusive Hobby Next expansions for Azul Duel and Lord of the Rings – Trick Taking for everyone that comes along and takes part.
For further information and to check participating cafés, click here.
